Who knew it was called The Cosmopolitan Digital Experience? You know, those shifting image pillars that make you feel like you're about to make some kinda spy tryst with a cyborg in a Gibson novel. Just scored a nice award:

Why it won: Conor Brady, chief creative officer of Organic and the only juror who experienced the hotel in person, said the work represents an ethos of multidisciplinary design. "It's truly a coming together, in a beautiful, integrated way, all these disciplines of design. What most excited me is that it's completely kinetic. They essentially built a publishing platform for art in this digital space. It opens up the ability to do something great." Added juror Helen Godin, creative director and partner at Sid Lee, Canada: "It was a complete design experience and becomes the new standard for hotels. We all agreed maybe this is something that can be one example for restaurants, hotels and retail." It represents a trend to "think about having a complete, immersive experience, developing packaging, advertising from the roots of design, thinking in terms of branding first and, after that, spread the design all over the place."