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Cosmopolitan's crazy digital image video pillar thingies win big award
by Andrew Kiraly | posted June 23, 2011
Who knew it was called The Cosmopolitan Digital Experience? You know, those shifting image pillars that make you feel like you're about to make some kinda spy tryst with a cyborg in a Gibson novel. Just scored a nice award:
Why it won: Conor Brady, chief creative officer of Organic and the only juror who experienced the hotel in person, said the work represents an ethos of multidisciplinary design. "It's truly a coming together, in a beautiful, integrated way, all these disciplines of design. What most excited me is that it's completely kinetic. They essentially built a publishing platform for art in this digital space. It opens up the ability to do something great." Added juror Helen Godin, creative director and partner at Sid Lee, Canada: "It was a complete design experience and becomes the new standard for hotels. We all agreed maybe this is something that can be one example for restaurants, hotels and retail." It represents a trend to "think about having a complete, immersive experience, developing packaging, advertising from the roots of design, thinking in terms of branding first and, after that, spread the design all over the place."
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