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KNPR POLICY ON MAILING LISTS
INTRODUCTION
KNPR has earned our listeners' trust over the past twenty years by
broadcasting the highest quality news and cultural programming. Maintaining and
strengthening this trust will always be a paramount concern to the station.
KNPR maintains a database of names and addresses of those persons who have
supported us financially or otherwise have indicated an interest in our station
programming or activities. From time to time these lists are used by KNPR to
mail information (including our newsletter) to persons on the list or to seek
financial support from them.
To grow our membership and therefore assure our financial security, KNPR
prospects for listeners/donors with other local and compatible non-profit
organizations. To assure ethical use of the mailing list, KNPR has adopted the
following policies:
MAILING LIST POLICIES
1) KNPR's mailing list will be made available only on exchange. KNPR's list
is not available for rental or sale. KNPR's list will only be exchanged with
non-profit organizations. KNPR's mailing list will not be traded with
candidates for public office, committees or organizations supporting a
candidate, political parties, committees or organizations that solicit funds
for use in political campaigns for any purpose whatsoever, or organizations
that spend a substantial amount of their time and revenue lobbying. The list
will not be exchanged with organizations whose purpose or reputation would
damage the goodwill and trust between the station and its donors. The list
will absolutely not be exchanged, rented or sold for telemarketing
use.
2) KNPR will periodically inform members of about how they can prevent their
name from being exchanged, offer a means by which their names may be suppressed
upon request and suppress names as requested.
3) The Director of Development must approve each use of the mailing list. If
there is any question about the exchange the General Manager should be consulted
for final approval or disapproval.
4) The Dir. Of Development or his designee should review the membership list
for station constituencies that may be inappropriate to be exchanged. When list
exchanges are performed, names will be traded on a name-per-name one-time use
basis or on an in-kind value for value basis. The Director of Development reserves the right to review and approve
mailpieces prior to agreeing to the trade and changes may not be made without
prior approval. Organizations using KNPR's mailing list may disclose the source
of the names if agreed to in writing by KNPR. A signed letter of agreement must
accompany each list exchange.
5) List exchanges will comply with all federal and state laws pertaining to
the use of mailing lists by non-profit organizations. Furthermore, list
exchanges must also comply with all regulations issued by appropriate
agencies, such as the Corporation for Public Broadcasting.
6) KNPR will not rent or buy names from political candidates, political
parties, organizations or committees that support a candidate or that solicit
funds for use in political campaigns, or organizations that spend a
substantial amount of their time and revenue lobbying government. Lists will
not be rented from organizations whose purpose would damage the goodwill and
trust between the station and its donors.
7) In the case of official co-sponsored events between KNPR and a commercial
entity in which KNPR is the beneficiary, KNPR will allow use of its list on a
one-time use, in-house basis only. In that case, KNPR also reserves the right
to review and approve the mailpiece prior to its mailing. Once approved,
changes cannot be made to the mailpiece without seeking station approval.
8) KNPR will maintain complete and accurate records of all uses of membership
and donor lists for fundraising purposes.
The Director of Development and the General Manager on a yearly basis will
review this list trade policy. The Board of Directors must approve any
revisions to the policy.
Adopted by Board Resolution
9/22/99
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