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COX COMMUNICATIONS AND NEVADA PUBLIC RADIO PARTNER TO BRING READING SERVICE TO VISUALLY IMPAIRED RESIDENTS OF SOUTHERN NEVADA
Reading of Newspapers and Books Now Available via SAP On COX Channel 61
Cox Communications of Southern Nevada and Nevada Public Radio have announced a partnership to enhance the lives of visually-impaired Las Vegans. In the partnership Cox and Nevada Public Radio have joined forces to creatively use the Secondary Audio Programming (SAP) system - normally used to transmit regular television audio in a second language - to distribute audio readings of newspapers, magazines and books, meeting the needs of people unable to use this information in any other way.
"Cox Communications is dedicated to finding new ways to use our advanced technology to
better serve the needs of our community," said Steve Schorr, vice president of public and
government affairs for Cox Communications of Southern Nevada. "Our new partnership with
KNPR allows us to extend this very important community service to visually-impaired residents
of Las Vegas."
Nevada Public Radio began its Radio Reading Service in 1993. Previous to the new partnership with Cox
Communications, listeners were served only through the placement of special fixed-tuned receivers in
their homes. Now anyone with cable service and an SAP-ready television set can gain access to
the free community service available on Cox Channel 61.
Volunteer readers provide 24-hour service, reading a wide variety of local and national newspapers, periodicals and books. The Las Vegas Review Journal and Las Vegas Sun are staples of the local service supplemented by popular publications such as the Wall Street Journal, Newsweek, TV Guide and Prevention Magazine.
"Our partnership with Cox Communications provides a new means of delivering timely and local information to a much larger potential audience than we have been able to reach before," said Lamar Marchese, president and general manager of Nevada Public Radio.
If you have an SAP-ready television set, consult your owners manual for instructions on how to listen to SAP on channel 61.
Nevada Public Radio's Radio Reading Service has now expanded to serve Reno, Elko, Ely and Tonopah. Anyone can still request a fixed-tuned receiver to access the service.
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The collection of essays written by historian Frank Wright that immortalize the real history of Las Vegas. 
