Caesars Starts Offering Rewards Outside of the Casino
AIR DATE: March 13, 2012
Caesars Entertainment is going to start offering its customers the chance to earn more points. But, not just for playing more games or eating within the casino. Now customers get the chance to earn points shopping at places like Target and Best Buy. We look at the casino's stretch into everyday consumer life.
Joshua Kanter, VP of Total Rewards, Caesar's Entertainment