Northeastern University Communications Professor, Alan Zaremba spent opening weekend of the NCAA tournament in 2007 in Las Vegas sports books to get a picture of what drove thousands from around the country to flock to the strip. He found passionate fans and people looking to score big. His 2009 book The Madness of March: Bonding and Betting with the Boys in Las Vegas tells the story of that weekend. Zaremba joins us to revisit his time in Las Vegas during March Madness.

 

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