Nevada Public Radio Listen Live

"BBC's World Service"
Facebook Twitter Follow Nevada Public Radio

Support Nevada Public Radio
KNPR's State of Nevada About SON Archives Participate Specials
TODAY
Life In Baker, California
Is The Cosmopolitan Of Las Vegas For Sale?
The HOA: Help Or Headache?
RECENT
Reid Vs. Heller On Bundy Standoff
Lowden Embraces Changing Senate Elections
The State Of The Clark County School District
Reno A Frontrunner For Tesla Plant
States Look At Marijuana Laws
Gut Feeling: What We Learned From The Hadza About Digestion
Missing Out On A High School Diploma
The Progressive Bluegrass Sounds Of The Infamous Stringdusters
Why Don't We Know Who's Behind the Kelly Cheating Scandal?
Las Vegas City Council Votes For Horse-Drawn Carriages
Utah Keeps 'Utes' As Mascot
The Good Foods Of Lent
Robert Coover And The Return Of The Brunists
How Safe Is Your Food?
Castro And Patrick Spar Over Immigration
Boycott Las Vegas Say Social Conservatives
Behind The Bundy Ranch Standoff
Can 'Serious' Reading Happen Online?
Lynne Jasames On Why 'It's Okay To Cry'
BASE Jumping: The Allure And The Danger
Anti-Government Protesters Win Round Against BLM
Tax Advice For The Alternative Economy
The Secret History Of Las Vegas

UNLV Students Win National Media Plan Competition
UNLV Students Win National Media Plan Competition

Listen
AIR DATE: June 27, 2012

Two UNLV students won a national competition and three-thousand-dollars each in scholarship money earlier this month.  They had to think like political marketers: figuring out how to market ads to an imaginary audience, and get a hypothetical referendum passed.  Would they put ads on TV or radio?  And how many?  And what groups of people were they targeting?  We talk to the two winners, plus a marketing consultant on what the job's like in the real world.

GUESTS
Jami Vallesteros, graduate, UNLV
Maria Jose Flor Agreda, student, UNLV
Darcy Neighbors, founder/CEO, CIM Marketing Partners

 


LINKS
comments powered by Disqus
© 2013 NEVADA PUBLIC RADIO   
Web hosting facilities provided by Switch.