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UNLV Students Win National Media Plan Competition
UNLV Students Win National Media Plan Competition

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AIR DATE: June 27, 2012

Two UNLV students won a national competition and three-thousand-dollars each in scholarship money earlier this month.  They had to think like political marketers: figuring out how to market ads to an imaginary audience, and get a hypothetical referendum passed.  Would they put ads on TV or radio?  And how many?  And what groups of people were they targeting?  We talk to the two winners, plus a marketing consultant on what the job's like in the real world.

GUESTS
Jami Vallesteros, graduate, UNLV
Maria Jose Flor Agreda, student, UNLV
Darcy Neighbors, founder/CEO, CIM Marketing Partners

 


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