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Freakonomics Radio: The Days of Wine and Mouses
Freakonomics Radio: The Days of Wine and Mouses

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AIR DATE: July 2, 2012

Tune in at 10 a.m. for special programming: Freakonomics Radio; What the hidden side of everything sounds like. 

When you take a sip of Cabernet, what are you tasting - the grape? The tannins? The oak barrel? Believe it or not, the most dominant flavor may be the dollars. Thanks to the work of some intrepid and wine-obsessed economists, we have a new understanding of the relationship between wine, critics, and consumers. 


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