Tune in at 10 a.m. for special programming: Freakonomics Radio; What the hidden side of everything sounds like.
When you take a sip of Cabernet, what are you tasting - the grape? The tannins? The oak barrel? Believe it or not, the most dominant flavor may be the dollars. Thanks to the work of some intrepid and wine-obsessed economists, we have a new understanding of the relationship between wine, critics, and consumers.