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How Honest Are We?
How Honest Are We?

AIR DATE: August 22, 2012

Honest Tea is stepping a little out of the norm when it comes to marketing campaigns. The company is setting up booths across the country offering any passersby to pick up a bottle of their product. Then, they are asking for a dollar in return all based on the honor system. So what were the results? Are people honest?
Seth Goldman, co-founder, Honest Tea
Peter Ditto, psychologist, University of California, Irvine


    comments powered by Disqus
    People lie because lying is rewarded by the culture in which we live. There is very little reward for honesty.

    By the way, the term "survival of the fittest," as used by Darwin, referred ONLY to the adaptability of species to new environmental challeges to their survival. It does NOT mean beating out the other guy.

    VanessaAug 21, 2012 10:36:03 AM
    Honesty is culturally constructed. There are also many cultures that value misdirection and lying as a way of gaining and maintaining status through control of information.
    HeidiAug 21, 2012 10:35:14 AM
    Love their product! Delicious! Worth $2.
    JackieAug 19, 2012 01:27:57 AM
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