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KNPR's State of Nevada About SON Archives Participate Specials
Is The Cosmopolitan Of Las Vegas For Sale?
The HOA: Help Or Headache?
Gillespie On Bundy, Officer Shootings
Reno: News From The North
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Reid Vs. Heller On Bundy Standoff
Lowden Embraces Changing Senate Elections
The State Of The Clark County School District
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States Look At Marijuana Laws
Gut Feeling: What We Learned From The Hadza About Digestion
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The Progressive Bluegrass Sounds Of The Infamous Stringdusters
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Las Vegas City Council Votes For Horse-Drawn Carriages
Utah Keeps 'Utes' As Mascot
The Good Foods Of Lent
Robert Coover And The Return Of The Brunists
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Castro And Patrick Spar Over Immigration
Boycott Las Vegas Say Social Conservatives
Behind The Bundy Ranch Standoff
Can 'Serious' Reading Happen Online?
Lynne Jasames On Why 'It's Okay To Cry'
BASE Jumping: The Allure And The Danger
Anti-Government Protesters Win Round Against BLM
Tax Advice For The Alternative Economy
The Secret History Of Las Vegas

How Honest Are We?
How Honest Are We?

AIR DATE: August 22, 2012

Honest Tea is stepping a little out of the norm when it comes to marketing campaigns. The company is setting up booths across the country offering any passersby to pick up a bottle of their product. Then, they are asking for a dollar in return all based on the honor system. So what were the results? Are people honest?
Seth Goldman, co-founder, Honest Tea
Peter Ditto, psychologist, University of California, Irvine


    comments powered by Disqus
    People lie because lying is rewarded by the culture in which we live. There is very little reward for honesty.

    By the way, the term "survival of the fittest," as used by Darwin, referred ONLY to the adaptability of species to new environmental challeges to their survival. It does NOT mean beating out the other guy.

    VanessaAug 21, 2012 10:36:03 AM
    Honesty is culturally constructed. There are also many cultures that value misdirection and lying as a way of gaining and maintaining status through control of information.
    HeidiAug 21, 2012 10:35:14 AM
    Love their product! Delicious! Worth $2.
    JackieAug 19, 2012 01:27:57 AM
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