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Cosmopolitan's crazy digital image video pillar thingies win big award

Who knew it was called The Cosmopolitan Digital Experience? You know, those shifting image pillars that make you feel like you're about to make some kinda spy tryst with a cyborg in a Gibson novel. Just scored a nice award:

Why it won: Conor Brady, chief creative officer of Organic and the only juror who experienced the hotel in person, said the work represents an ethos of multidisciplinary design. "It's truly a coming together, in a beautiful, integrated way, all these disciplines of design. What most excited me is that it's completely kinetic. They essentially built a publishing platform for art in this digital space. It opens up the ability to do something great." Added juror Helen Godin, creative director and partner at Sid Lee, Canada: "It was a complete design experience and becomes the new standard for hotels. We all agreed maybe this is something that can be one example for restaurants, hotels and retail." It represents a trend to "think about having a complete, immersive experience, developing packaging, advertising from the roots of design, thinking in terms of branding first and, after that, spread the design all over the place."

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As a longtime journalist in Southern Nevada, native Las Vegan Andrew Kiraly has served as a reporter covering topics as diverse as health, sports, politics, the gaming industry and conservation. He joined Desert Companion in 2010, where he has helped steward the magazine to become a vibrant monthly publication that has won numerous honors for its journalism, photography and design, including several Maggie Awards.