Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

From the Nevada Desert, the KFC Colonel shouts into space

In Rachel, Nevada, KFC has a big message for any aliens flying overhead: Eat our chicken.

Drive out to the middle of the desert in Rachel, Nev., and you'll find a patch of sand that has been tiled with about 65,000 squares of red, black, white and grey. It may not look like much from where you're standing, but step off the Earth's surface a few thousand feet and you'll see this: With advertisements plastered on any surface one can imagine, is the surface of the Earth the next frontier for marketers?

Tags
As a longtime journalist in Southern Nevada, native Las Vegan Andrew Kiraly has served as a reporter covering topics as diverse as health, sports, politics, the gaming industry and conservation. He joined Desert Companion in 2010, where he has helped steward the magazine to become a vibrant monthly publication that has won numerous honors for its journalism, photography and design, including several Maggie Awards.