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State OKs $800K To Market Nevada College Savings Programs

CARSON CITY, Nev. (AP) — State officials have approved $800,000 in public relations contracts to urge Nevada families to save for college.

The state Board of Examiners on Tuesday approved a $600,000 contract with Amplify Relations to advertise Nevada's 529 college savings plans and prepaid tuition program. The Reno-based PR firm's clients include numerous Republican elected officials and the Nevada Health Link insurance portal.

Officials also approved a $200,000 contract with the Abbi Agency for social media and digital marketing services. That firm's clients include Travel Nevada.

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Grant Hewitt of the Nevada Treasurer's Office says the marketing money was approved by lawmakers and has long been a part of the budget, but was previously divided among the individual savings programs. The programs will now be marketed together in a campaign scheduled to launch in August.