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Miss USA Pageant Makes Pitch For Possible Event In Reno

RENO, Nev. (AP) — The parent company of the Miss USA pageant is making a pitch to hold the event in Reno.

The Reno Gazette-Journal reports a lawyer for Endeavor mentioned the Grand Sierra Resort's Grand Theater as a potential venue during a presentation Thursday to the Reno-Sparks Convention and Visitors Authority.

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Jonathan Seiden says the publicity would put a spotlight on the Reno-Tahoe area. He says the media exposure would be worth about $1.5 million.

Seiden says it would require an incentive package from local government and businesses with such things as tax breaks, cash stipends and free hotel rooms for contestants.

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He says the event held in Louisiana last May came with a $1 million production tax credit and a stipend of more than $300,000.

The RSCVA board says it's open to holding more discussions about the idea.

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