Allegiant Air Applies For Stadium Name Trademark
Allegiant Air has applied for a trademark for its name on the new NFL stadium being build in Las Vegas.
The low-cost airline applied for the trademark on Allegiant Arena in June.
Specifics of the naming rights deal with the stadium have not been made public, but it’s estimated to be between $20 to $25 million per year.
That stadium deal will also open special packages with stadium events such as upgraded seating, meet and greets with players and special tours with customers.