Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations
Welcome to the new KNPR.org!

If you have questions, feedback, or encounter issues as you explore, please fill out our Feedback Form.

What That Campaign Sign Really Says

Campaign signs are everywhere this time of year -- in neighbors' yards, on the drive to work and maybe even in the windows of local businesses.

Do they work? Or are campaign signs a waste of ink and paper? In campaigns for president or U.S. Senate, signs and bumper stickers won't make much of a difference.

But research by political scientists Cindy Kam and Elizabeth Zechmeister  suggests that signs might positively influence voters in races where little to no information exists on the candidates themselves -- like judges. So how does it work? And do certain kinds of signs work better than others?

GUEST

Cindy Kam, political science professor, Vanderbilt University
Copyright 2015 KNPR-FM. To see more, visit http://www.knpr.org/.

Stay Connected